Wanderlite Canvas Weekender Bag-Spec Edit
Project Overview
Project Type: E-Commerce Copy (Product Description)
Client: Unaffiliated (Spec Work)
Role: Copy Editor
Deliverables: Edited product description with improved structure, tone, and conversion potential
Tools Used: Google Docs
Objective
This project focused on transforming a rough, unbranded product description into a polished e-commerce listing aligned with consumer-focused goals. The objective was to:
Improve clarity and flow for web readability
Shift from generic, repetitive phrasing to persuasive, benefit-driven language
Enhance tone and brand appeal by suggesting a more modern, adventurous voice
Structure content for easy scanning on mobile and desktop platforms
Reflection
In this spec edit, I restructured and reworded a basic product description to appeal to an e-commerce audience that seeks both functionality and style. I started by identifying repetitive language and vague phrasing (“a great bag,” “kind of soft”), replacing it with clear, engaging copy that highlighted both features and benefits.
I introduced a short brand-like tagline to hook the reader, emphasized key attributes like the heavy-duty zipper and removable strap, and used formatting to improve scannability. I also refined the customer review to preserve its authenticity while improving clarity and grammar.
This sample demonstrates my ability to rewrite underdeveloped product copy into compelling, on-brand content that could be used on a Shopify or Amazon product page, or a modern direct-to-consumer website.
Original
The WanderLite bag is a great bag for people who are looking for a bag to take with them on trips. It’s made of canvas and is kind of soft but durable too. It has two big compartments and a strap that you can remove if you want to carry it with your hands instead. The zipper is pretty sturdy and won’t break easily. This bag is good for weekend getaways, travel, or even for the gym or carrying stuff around during the day. It comes in a few different colors like black, green, and blue. Customers who use it say it’s very useful and practical and it lasts a long time.
Edited
WanderLite Canvas Weekender Bag
Ready for wherever the day takes you.
With two spacious compartments and a heavy-duty zipper, the WanderLite is built to carry it all—whether you’re heading to the gym or escaping for the weekend. Crafted from durable canvas, it offers both sturdy handles and a removable strap for comfort and versatility.
Colors: Black, Green, Blue
Customer Review:
"This bag is practical. I’ve used it for six months and it’s both spacious and sturdy."
Editorial Notes
1. Clarity & Conciseness
Before: "The WanderLite bag is a great bag for people who are looking for a bag to take with them on trips."
After: "With two spacious compartments and a heavy-duty zipper, the WanderLite is built to carry it all..."
Change: Removed redundancy and vague filler language to produce a clean, confident opening. This instantly establishes product value.
2. Tone & Voice Enhancement
Before Tone: Informal, slightly uncertain (“kind of soft but durable too”)
After Tone: Confident, travel-ready, and descriptive (“crafted from durable canvas... for comfort and versatility”)
Change: Shifted from casual and uncertain to confident and brand-appropriate. The new tone feels trustworthy and lifestyle-aligned.
3. Features-to-Benefits Conversion
Before: “It has two big compartments and a strap that you can remove…”
After: “Two spacious compartments... a removable strap for comfort and versatility.”
Change: Transformed flat features into benefit-focused copy to show how the product solves customer needs.
4. Structure & Readability
Organized content with a clear headline, descriptive paragraph, and scannable sections like color options and a customer review.
Shortened blocks of text and used bullet-style formatting where helpful for modern e-commerce platforms.
Impact: Easier to read on mobile, fits the visual rhythm of online product pages, and supports quick conversions.
5. Customer Review Refinement
Before: “Customers who use it say it’s very useful and practical and it lasts a long time.”
After: "This bag is practical. I’ve used it for six months and it’s both spacious and sturdy."
✅Change: Rewrote the review for natural voice, clearer phrasing, and a more credible tone, while maintaining Brand Voice.
